Revision of European tobacco directives: anti-tobacco NGOs warn of the limitations of the consultation

The public consultation on the revision of European rules governing tobacco products, advertising, and sponsorship ended on August 14, ahead of a legislative proposal expected by the end of 2026. While the European Commission intends to adapt the framework to new nicotine products, the process is facing criticism from public health stakeholders. Contre-Feu and the National Committee Against Smoking (CNCT) are particularly concerned about the limitations of the consultation, which they consider insufficiently ambitious on several issues, and are calling for stronger restrictions on new products, advertising, and digital marketing. They are also requesting that the future regulations allow Member States to adopt or maintain stricter national measures, with the aim of reducing young people's exposure and moving towards a tobacco- and nicotine-free generation.