Rolling tobacco, a growth driver for the industry
September 16, 2020
Par: communication@cnct.fr
Dernière mise à jour: September 16, 2020
Temps de lecture: 2 minutes
The Global Market Research Intellect has published a recent study, entitled Global Overview of the Rolling Tobacco Products Market. The report highlights the major development of this market segment as opposed to that of traditional cigarettes. The 4 majors of the sector are now heavily involved, including Philip Morris, leading to strong doubts about the latter's stated positioning for a smoke-free world.
The study provides a comprehensive analysis of the tobacco market for the period 2018-2027, including the major tobacco companies: Philip Morris, British American Tobacco, Japan Tobacco, Altria and Imperial Brand, as well as their development strategies. The study considers the economic dynamics of the market, development opportunities, as well as the threats and constraints facing the tobacco industry, including anti-smoking players and health measures.
The Ambivalence of the Tobacco Industry
The announcement of a perspective of " significant growth " until 2027 questions the credibility of the industry, officially committed to a logic of social responsibility. We can in particular question the speech of Philip Morris, which advocates the end of cigarettes "within ten to fifteen years" through the promotion of a "Smoke-free World", when rolling tobacco is presented as a growth driver for the sector.
Avoiding consumption transfer effects
This report finally demonstrates that the fight against smoking must be carried out in a comprehensive and systematic manner. In particular, tax increases must be extended to all tobacco products to allow for a general reduction in tobacco consumption. By applying to only some tobacco products, a tax increase can lead to mechanisms for transferring consumption to more accessible products, undermining the effectiveness of such a public health measure on young people and disadvantaged populations.
Keywords: Rolling tobacco
Global Roll-Your-Own-Tobacco Products (RYO) Market Size And Forecast, Market Research Intellect, September 14, 2020, accessed 09/16/2020
