American Lung Association Launches New Campaign to Combat Vaping Epidemic
September 3, 2020
Par: communication@cnct.fr
Dernière mise à jour: September 3, 2020
Temps de lecture: 3 minutes
The American Lung Association (ALA) launched on 1er September 2020 a awareness campaign to inform parents and school administrators about e-cigarette facts and trends, as well as strategies for discussing with students why they should not use such products.
According to the latest report[1] According to the Centers for Disease Control and Prevention (CDC), e-cigarette use among high school students ages 15 to 18 more than doubled from 2017 (13.2%) to 2019 (32.7%). According to the report, one-third of high school students are now e-cigarette users, and 10% report frequent use (at least 20 days per month).
To try to stop this epidemic, the ALA has developed a four-part plan:
- A “Get your head out of the cloud” public awareness campaign with the Ad Council that not only educates parents about the effects of e-cigarettes, but also educates their children at a young age. The campaign includes free educational resources and guides, conversation starters and information about vaping on TalkAboutVaping.org.
[embed]https://www.youtube.com/watch?v=B6NZL3t5cM8&feature=emb_logo[/embed]- Vape-Free Schools Initiative aims to help school administrators and educators address the vaping epidemic by providing guidance on implementing a comprehensive nicotine policy. The initiative provides an alternative to suspending students who do not comply with the anti-vaping policy by offering support for quitting vaping.
- Targeted advocacy to advance proven e-cigarette policies at the local, state and federal levels, including ending the sale of flavored products.
- A $2 million investment to understand the risks of vaping on lung development. The organization is also partnering with Northwestern Medicine on a $25 million National Institutes of Health (NIH)-funded grant to study adolescent lung health, including the long-term impact of vaping.
The American Lung Association believes that although the implementation of Tobacco 21[2] has been a major step forward in limiting the availability of tobacco products to young people, there needs to be more education about the negative effects of e-cigarettes, so that young people do not seek to obtain these products illegally.
Keywords: American Lung Association, vaping, campaign, youth
[1] Tobacco Product Use Among High School Students—Youth Risk Behavior Survey, United States, 2019, Centers for Disease Control and Prevention, August 21, 2020 [2] US Officially Raises Tobacco Sales Age to 21, Generation Without Tobacco, January 16, 2020, consulted on September 3, 2020 National Committee Against Smoking |
