{"id":20867,"date":"2022-11-21T14:08:28","date_gmt":"2022-11-21T13:08:28","guid":{"rendered":"https:\/\/www.generationsanstabac.org\/actualites\/prix-5-3-philip-morris-france-recompense-dun-megot-dor-pour-la-deuxieme-annee-consecutive\/"},"modified":"2022-11-21T14:08:28","modified_gmt":"2022-11-21T13:08:28","slug":"prix-5-3-philip-morris-france-recompense-dun-megot-dor-pour-la-deuxieme-annee-consecutive","status":"publish","type":"actualites","link":"https:\/\/www.generationsanstabac.org\/en\/actualites\/prix-5-3-philip-morris-france-recompense-dun-megot-dor-pour-la-deuxieme-annee-consecutive\/","title":{"rendered":"5.3 Award: Philip Morris France awarded a gold cigarette butt for the second consecutive year"},"content":{"rendered":"

The National Committee Against Smoking (CNCT) organized its second edition of the " <\/em>Prize 5.3 \u2013 For public policies without tobacco and without lobbying <\/em><\/a>"The M\u00e9got d'Or was awarded this year to Natasha Pouget, CSR manager at Philip Morris France (PFM), for her misleading presentations about the manufacturer's alleged social and environmental responsibility. <\/em><\/p>\n

Through this event, the CNCT aims to highlight the numerous lobbying activities of the tobacco industry and its allies that contribute to perpetuating the tobacco epidemic in France and around the world. According to the WHO, tobacco industry interference is the primary obstacle to the implementation of public health policies, and therefore to the overall reduction of tobacco prevalence.<\/p>\n

Several experts met around two round tables, moderated by the journalist Danielle Messager, to take stock of tobacco consumption in France, described as " pediatric tobacco epidemic of industrial origin<\/em> ", but also to propose effective solutions to protect young people from the influence of the tobacco industry. Following these discussions, Dr. Michel Cymes chaired the awards ceremony aimed at rewarding the best practices in combating the influence of the tobacco industry but also to highlight the worst practices of interference on the part of the industry and its allies.<\/p>\n

Protecting younger generations from the influence of the tobacco industry<\/strong><\/h2>\n

For the 2022 edition, the theme chosen for the round tables was protecting young people from the influence of the tobacco industry. The first round table, entitled " State of play: smoking, a pediatric epidemic of industrial origin<\/em> " recalled that adolescents are the tobacco industry's primary target. Indeed, the earlier one starts smoking, the stronger the tobacco and nicotine addiction will be, and the more difficult it will be to quit, thus allowing the tobacco industry to renew its customer base and ensure the sustainability of its business.<\/p>\n

The accessibility of tobacco and nicotine products to adolescents remains very high, as evidenced by the results of the latest CNCT study on this subject, since two out of three tobacconists still agree to sell to adolescents under 18 in France, despite regulations in force for more than 10 years. The tobacco industry also continues to deploy numerous very aggressive marketing strategies around its new tobacco and nicotine products (such as heated tobacco and vaping products) aimed at young people. Often illegal (advertising, use of influencers, promotions, etc.), these strategies aim to normalize and facilitate the consumption of toxic products among a vulnerable public.<\/p>\n

The second round table " How to protect younger generations from the tobacco industry?<\/em> \u00bb has swept aside existing solutions to effectively combat the tobacco epidemic and protect younger generations. France has adopted an arsenal of measures in recent years (tax increases, plain packaging, bans on advertising, sales to minors, tobacco flavorings, etc.), but these measures are the subject of a fierce clash between the tobacco industry and its allies, with the aim of influencing or blocking them. This constant opposition from the industry is the reason why youth consumption remains at a high level in France despite a significant decline in recent years. This frontal opposition from the tobacco industry and its allies, however, is moving the country further away from its goal of achieving a tobacco-free generation by 2032.<\/p>\n

The CNCT points out that provisions exist to protect against these lobbying activities. In particular, the WHO Framework Convention on Tobacco Control (FCTC) and its Article 5.3, which requires Parties to protect their tobacco control policies against the commercial interests of the tobacco industry. Implementing guidelines have been adopted, notably by France, to effectively implement this general obligation. However, these provisions remain largely unknown among public and political decision-makers.<\/p>\n

Philip Morris France's activities recognized for the second consecutive year <\/strong><\/h2>\n

The 5.3 awards are divided into two categories (positive and negative). Positive awards recognize initiatives that have effectively helped combat the tobacco lobby, and negative awards highlight the worst initiatives in terms of interference.<\/p>\n

In 2021, Philip Morris France (PMF) was doubly rewarded with the M\u00e9got de la langue de bois, awarded for the numerous speeches made by its President, Jeanne Poll\u00e8s, in the French media aimed at making the cigarette company a responsible actor and a legitimate partner in public health, despite its disastrous human, social and environmental record. In 2021, Philip Morris also received the M\u00e9got d'Or for its incessant interference and its role in perpetuating the tobacco epidemic, particularly in France.<\/p>\n

This year, PMF was nominated in each of the negative award categories (interference, double-talk, and outlawry), either directly or indirectly through organizations working on its behalf. Thus, the interference award went to the AEF Group, press publisher and organizer of the Produrable trade show, for maintaining and promoting the "responsible" presence and activities of Philip Morris France at the show.<\/p>\n

In the "outlaw cigarette butt" category, Philip Morris emerged victorious for its misinformation surrounding the actual nicotine content in its Heets heated tobacco refills. A study conducted by The Bureau of Investigative Journalism revealed that the amount of nicotine in Heets was up to eight times higher than the manufacturer's stated amount. The environmental organization Alcome won the "wooden cigarette butt" category, recognized as a tobacco industry greenwashing tool and a lever for renormalization and influence among public decision-makers.<\/p>\n

PMF was also awarded the M\u00e9got d'Or, through its CSR manager Natasha Pouget, for her numerous appearances in the French media and at the Produrable Show, highlighting the social and environmental responsibility of Philip Morris France and its change of vision, leading it to abandon combustible cigarettes in the coming years in favor of "combustion-free alternatives." This speech is in total contrast with the reality of the human, health, economic, environmental and financial disaster that the tobacco company is responsible for.<\/p>\n

As a reminder, Philip Morris France is responsible for 30,000 deaths annually in the country and is the biggest polluter in terms of plastic.<\/p>\n

The National Assembly's ethics officer receives two positive awards<\/strong><\/h2>\n

Christophe Pallez, ethics officer at the National Assembly, was awarded the 5.3 Prize for Political and Legal Initiative for including, in the National Assembly's new Ethics Guide, a specific paragraph dedicated to the consideration of Article 5.3 of the Framework Convention in the work of the National Assembly, as well as in relations between elected officials and representatives of the tobacco industry. The Grand Prize 5.3 was also awarded to Mr. Pallez for his concern for the independence of public authorities from the influence of cigarette companies.<\/p>\n

Also rewarded was Mrs. Ana\u00efs Widiez \u2013 Auvergne Rh\u00f4ne-Alpes Regional Councilor of the ecologist group for the 5.3 of independence for having denounced the hearing of Philip Morris by the Security Commission of the Auvergne Rh\u00f4ne-Alpes Regional Council on the question of illicit trade, recalling that there exists " a fundamental and irreconcilable conflict between the interests of the tobacco industry and those of public health <\/em>".<\/p>\n

The 5.3 for information was awarded to Matthew Chapman and the media outlet The Bureau of Investigative Journalism for their work deconstructing the tobacco industry's discourse and their participation in the denormalization of this sector.<\/p>\n

To see the complete list of nominees and winners on the CNCT website<\/a><\/p>\n

Keywords: Price 5.3, CNCT, Philip Morris France, interference, lobby, youth protection<\/strong><\/p>\n

\u00a9Generation Without Tobacco<\/a><\/strong><\/p>\n

AE<\/strong><\/em><\/p>\n

National Committee Against Smoking |<\/a> <\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"

On November 17, the National Committee Against Tobacco (CNCT) held its second edition of the "5.3 Awards \u2013 For tobacco-free and lobby-free public policies." This year's M\u00e9got d'Or was awarded to Natasha Pouget, CSR manager at Philip Morris France (PFM), for her misleading rhetoric about the manufacturer's alleged social and environmental responsibility.<\/p>","protected":false},"featured_media":11282,"template":"","tags":[],"thematique":[499],"class_list":["post-20867","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","thematique-lobby"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/20867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/types\/actualites"}],"version-history":[{"count":0,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/20867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media\/11282"}],"wp:attachment":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media?parent=20867"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/tags?post=20867"},{"taxonomy":"thematique","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/thematique?post=20867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}