{"id":19750,"date":"2020-05-25T09:01:03","date_gmt":"2020-05-25T07:01:03","guid":{"rendered":"https:\/\/www.generationsanstabac.org\/actualites\/journee-mondiale-sans-tabac-lindustrie-du-tabac-cible-les-jeunes\/"},"modified":"2020-05-25T09:01:03","modified_gmt":"2020-05-25T07:01:03","slug":"journee-mondiale-sans-tabac-lindustrie-du-tabac-cible-les-jeunes","status":"publish","type":"actualites","link":"https:\/\/www.generationsanstabac.org\/en\/actualites\/journee-mondiale-sans-tabac-lindustrie-du-tabac-cible-les-jeunes\/","title":{"rendered":"World No Tobacco Day: Tobacco industry targets young people \u2013 illustrations"},"content":{"rendered":"<p>Since 1987, the WHO has established World No Tobacco Day on May 31, 2020. This year, the chosen theme is: <strong>\u201cPreventing the use of tobacco and nicotine among young people and protecting them from manipulation by tobacco manufacturers.\u201d<\/strong><\/p>\n<p>In response to the tobacco industry&#039;s aggressive media campaigns, particularly on social media, the WHO is proposing a counter-campaign this year on World No Tobacco Day. Its goal is to inform young people so they can, in turn, become active participants in the fight against tobacco use. Tobacco companies aim to normalize tobacco use and promote their addictive products to younger generations so they can continue to make money.<\/p>\n<p><iframe title=\"The tobacco industry and related industries attract children\u2026\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3H-aqaRQqeY?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Among the strategies implemented to target young people, we note in particular:<\/p>\n<ol>\n<li>Philip Morris partnered with a postal service in Ukraine to offer home delivery of HEETS, the tobacco cigarettes used in its heated tobacco product. But, as part of a social experiment, a 16-year-old girl discovered she could order the cigarettes through the partner company&#039;s app and have them delivered to her home without requiring age verification. This omission gives underage users easy access to tobacco without even leaving their homes.<\/li>\n<li>British American Tobacco claims to have a policy prohibiting the use of models or influencers under the age of 25 in its advertisements. However, the tobacco company broke its own rule, according to a report published in August 2019. It was caught paying two Instagram influencers, aged 21 and 24, to promote its heated tobacco product, Glo, on social media.<\/li>\n<li>Philip Morris announced the launch of new packaging for its Marlboro cigarettes, using limited-edition music-themed packaging in Israel. The ads featured the slogan &quot;What&#039;s your sound?&quot; while the exclusive limited-edition packaging was designed to resemble a loudspeaker.<\/li>\n<li>British American Tobacco uses hashtags unrelated to tobacco, nicotine, or e-cigarettes in social media posts, particularly for its Vype e-cigarette. To insert itself into social media discussions, the company used hashtags related to youth-oriented pop culture events, including #Oscars2019, #bestactor, and #londonfashionweek.<\/li>\n<li>Even though Philip Morris is investing heavily in public relations campaigns to convince consumers that it wants a smoke-free world, the tobacco company has launched a new brand of high-tar, high-nicotine cigarettes in Indonesia. To promote this new brand, Philip Morris Bold, the manufacturer launched its &quot;You Decide&quot; advertising campaign, using themes of independence and spontaneity specifically aimed at young people.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/exposetobacco.org\/news\/10-ways-to-target-youth\/\">To learn more<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.generationsanstabac.org\/en\/\">\u00a9Generation Without Tobacco<\/a><\/p>\n<hr \/>\n<p><span style=\"color: #999999;\"><strong><a style=\"color: #999999;\" href=\"http:\/\/www.cnct.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a9National Committee Against Smoking |<\/a><\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In response to aggressive media campaigns by tobacco companies, the WHO is proposing a counter-campaign on World No Tobacco Day.<\/p>","protected":false},"featured_media":9883,"template":"","tags":[],"thematique":[507],"class_list":["post-19750","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","thematique-marketing-publicite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/types\/actualites"}],"version-history":[{"count":0,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media\/9883"}],"wp:attachment":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media?parent=19750"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/tags?post=19750"},{"taxonomy":"thematique","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/thematique?post=19750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}