{"id":19598,"date":"2020-02-27T14:01:47","date_gmt":"2020-02-27T13:01:47","guid":{"rendered":"https:\/\/www.generationsanstabac.org\/actualites\/proteger-les-jeunes-contre-les-manipulations-de-lindustrie-et-les-preserver-de-la-consommation-tabagique-et-nicotinique\/"},"modified":"2020-02-27T14:01:47","modified_gmt":"2020-02-27T13:01:47","slug":"proteger-les-jeunes-contre-les-manipulations-de-lindustrie-et-les-preserver-de-la-consommation-tabagique-et-nicotinique","status":"publish","type":"actualites","link":"https:\/\/www.generationsanstabac.org\/en\/actualites\/proteger-les-jeunes-contre-les-manipulations-de-lindustrie-et-les-preserver-de-la-consommation-tabagique-et-nicotinique\/","title":{"rendered":"Protecting young people from industry manipulation and preventing them from tobacco and nicotine consumption"},"content":{"rendered":"<p>For decades, the tobacco industry has deliberately employed aggressive and effective strategies to attract young people to its products and lead them to nicotine addiction. The publication of internal tobacco industry documents perfectly reveals this strategy. From product design to marketing campaigns, the tobacco industry has multiplied its techniques to replace the millions of people who die prematurely from smoking with new users.<\/p>\n<p>In response to the colossal efforts of tobacco companies to convert younger generations to smoking, World No Tobacco Day 2020 consists of a counter-marketing campaign, enabling young people to engage in the fight against tobacco companies and resist them.<\/p>\n<p>The 2020 World No Tobacco Day global campaign will have three main goals:<\/p>\n<ul>\n<li>Deconstructing myths and denouncing the manipulation tactics used by tobacco manufacturers, in particular marketing strategies targeting young people, notably via new tobacco products, or new flavors, particularly popular with young consumers.<\/li>\n<li>To offer young people a reading grid on the intentions and tactics of manufacturers to attract current and future generations to tobacco products.<\/li>\n<li>Provide different influencers with the means to understand tobacco issues, to protect and defend the younger generations (in pop culture, on social networks, at home or in the classroom) but also the means to protect and defend young people. The challenge is to catalyze change in the fight against the tobacco industry<\/li>\n<\/ul>\n<h3><span style=\"color: #800080;\"><strong>How do tobacco companies manipulate young people?<\/strong><\/span><\/h3>\n<ul>\n<li>By the proliferation of new nicotine products placed on the market which cause confusion and reinforce the smoking norm<\/li>\n<li><strong>By using attractive aromas, particularly for young people<\/strong> in their products, such as cherry, chewing gum, cotton candy, facilitating the entry into the consumption of tobacco products with a reduction in pungency and leading young people to underestimate the risks to their health.<\/li>\n<li><strong>Through elegant designs and attractive products<\/strong>, ergonomic and misleading, such as products in the shape of USB sticks or sweets).<\/li>\n<li><strong>By promoting products presented as \u201cless harmful\u201d or \u201ccleaner\u201d alternatives<\/strong> than conventional cigarettes, despite the lack of objective scientific evidence to support these claims.<\/li>\n<li><strong>Through celebrity and influencer support and sponsorship activities,<\/strong> to promote tobacco products.<\/li>\n<li><strong>Through marketing at points of sale, particularly those frequented by young people<\/strong>, including near candy, snack or soda stalls and by providing incentives to vendors to ensure their products are displayed near places frequented by young people.<\/li>\n<li><strong>By selling single cigarettes and other tobacco products near schools<\/strong>, allowing young people to easily and cheaply access tobacco products or by distributing tobacco products during cultural events popular with young people.<\/li>\n<li><strong>Through indirect marketing of tobacco products<\/strong> in audiovisual productions particularly popular with young people (films, series, video games).<\/li>\n<li><strong>By tobacco vending machines<\/strong> in places frequented by young people, covered with attractive advertising and packaging, thereby violating the regulations on the sale of tobacco products to minors.<\/li>\n<li><strong>By increasing the number of disputes aimed at weakening public anti-smoking policies,<\/strong> by opposing the requirement to display health messages on packages, the plain packaging of tobacco packages, bans on advertising and promotions, and regulations limiting access and marketing to children (including provisions prohibiting the sale and advertising of tobacco products near schools).<\/li>\n<\/ul>\n<h3><span style=\"color: #800080;\"><strong>Call to action<\/strong><\/span><\/h3>\n<p>It is essential to prevent new generations from falling into the traps set by the tobacco industry, which is responsible for the deaths of eight million people worldwide each year.<\/p>\n<p>The World Health Organization is urging younger generation influencers to deconstruct and denounce tobacco companies&#039; manipulative strategies aimed at creating a new generation of smokers. It is essential to empower young people to resist the industry&#039;s influence by exposing its duplicity and lies and refusing to consume its products.<\/p>\n<p><span style=\"color: #666699;\"><a style=\"color: #666699;\" href=\"https:\/\/www.generationsanstabac.org\/en\/\">\u00a9Generation Without Tobacco<\/a><\/span><\/p>\n<hr \/>\n<p><span style=\"color: #e8e8e8;\"><a style=\"color: #e8e8e8;\" href=\"http:\/\/www.cnct.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">| \u00a9National Committee Against Smoking |<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, the tobacco industry has knowingly employed aggressive and effective strategies to attract young people to its products.<\/p>","protected":false},"featured_media":18667,"template":"","tags":[],"thematique":[499,507],"class_list":["post-19598","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","thematique-lobby","thematique-marketing-publicite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/types\/actualites"}],"version-history":[{"count":0,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media\/18667"}],"wp:attachment":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media?parent=19598"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/tags?post=19598"},{"taxonomy":"thematique","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/thematique?post=19598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}