The world's largest tobacco manufacturer, Philip Morris International (PMI), continues its efforts to present itself as a health organization by promoting a smoke-free\u2014but obviously not tobacco-free\u2014world. Amid declining sales of traditional cigarettes, Philip Morris CEO Andr\u00e9 Calantzopolous is encouraging the promotion and information campaigns on alternative products with the sole aim of profit. He seeks to improve his company's relationship with the global health community by positioning itself as a pioneer in the field of "reduced-risk" tobacco products, which, according to PMI, could save millions of lives by offering smokers less harmful alternatives to cigarettes. To this end, the PMI boss is calling for different rules regarding taxation and health messages on packaging, and, most importantly, authorization to advertise these new products. Giving in to these demands would mean going back decades to the days when the tobacco industry sowed doubt and manipulated public opinion about the real health effects of smoking.<\/p>\n
The tobacco industry's promotion of pseudo-harm reduction dates back to the 1920s, when Lucky Strike promoted itself as "\u00a0less irritating to the throat<\/em>"When, after the Second World War, scientists formally demonstrated the causal link between smoking and lung cancer, manufacturers introduced filters, and then, in the late 1960s, "light" cigarettes.<\/p>\n All these new products were designed to keep people smoking by giving them the impression that their consumption was less dangerous to their health. As has now been scientifically proven, none of these "innovations" protected smokers' health, and some even increased the risks, something the industry knew full well.<\/p>\n Over the past decade, the implementation of measures recommended by the WHO Framework Convention on Tobacco Control (FCTC), such as tax increases, health warnings, plain packaging, and bans on smoking in public places, have led to a decline in cigarette sales, jeopardizing the future of the tobacco cartel. To avoid extinction, these companies are developing new survival strategies based once again on pseudo-harm reduction, promoting a smoke-free world through heated tobacco.<\/p>\n \u00a9Generation Without Tobacco<\/span><\/p>\n | \u00a9National Committee Against Smoking |<\/span><\/p>","protected":false},"excerpt":{"rendered":" Philip Morris International (PMI) continues its efforts to present itself as a health-promoting organization by promoting a smoke-free world.<\/p>","protected":false},"featured_media":19537,"template":"","tags":[],"thematique":[507,516],"class_list":["post-19536","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","thematique-marketing-publicite","thematique-nouveaux-produits"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/types\/actualites"}],"version-history":[{"count":0,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/actualites\/19536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media\/19537"}],"wp:attachment":[{"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/media?parent=19536"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/tags?post=19536"},{"taxonomy":"thematique","embeddable":true,"href":"https:\/\/www.generationsanstabac.org\/en\/wp-json\/wp\/v2\/thematique?post=19536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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